Once the Stuffrite concept was conceived, the naming of it took almost as long as the development of the MVP. In jest, I wanted to call it 'Money & Nails' because every cash stuffing video on social media and YouTube is of cash and painted nails! "Say what you see," as Roy Walker would say on Catchphrase. I wanted the name and the logo to be meaningful and invoke the sort of vibe these cash stuffing aesthetics had in common: a hybrid of cosy ASMR, stationery, and calm organisation.
I had to look at how the tagline "Manage Money, take control, see growth" would be interpreted in an image while still incorporating a word synonymous with cash stuffing. It also had to be available to trademark! Stuffrite was really a flash of inspiration.
Stuffrite was born from a mixture of trial and error, necessity, inspiration, and a little bit of frustration until eventually the name appeared and repeating it multiple times just sounded 'rite'. I still think 'Money & Nails' is a good brand name, though!